Maximize the Value of Microsoft Teams with Direct Routing

Direct routing enables businesses to connect Microsoft Teams to the public switched telephone network (PSTN), facilitating seamless and cost-effective voice communication. This integration not only enhances the Teams’ functionality but also offers significant cost savings and operational flexibility.

As a leader in communication solutions, Aura can help you provide direct routing services that optimize Microsoft Teams for your customers, ensuring they can communicate efficiently and effectively.

This article delves into how direct routing maximizes the value of Microsoft Teams, exploring the benefits and how we can help partners implement this transformative solution.

Understanding direct routing

Direct routing is a powerful feature that connects Microsoft Teams to the public switched telephone network (PSTN). In short, it allows users to make and receive external phone calls directly from Teams.

Here's how it differs from Microsoft’s standard calling plans. Direct routing gives businesses the flexibility to select their preferred telecom providers. So, your customers can optimize costs and services to meet their specific needs.

Direct routing works by routing calls through the internet using your existing internet connection. This is achieved through a Session Border Controller (SBC), which acts as a bridge between Microsoft Teams and your chosen telephony provider.

It bypasses the need for traditional phone lines. All calls, internal and external, can be managed from within the Teams interface. The result? A seamless communication experience.

Key benefits of direct routing

Here’s a brief overview of the main benefits of direct routing:

• Cost savings – By utilizing existing internet connections and selecting cost-effective telecom providers, businesses can significantly reduce their communication expenses.
• Flexibility – Direct routing offers greater control over call management and the ability to switch providers without changing the core infrastructure. Additionally, customers can easily scale up or down without the hassle of installing new physical lines or equipment.
• Call quality – Your customers will benefit from high-quality, reliable voice transmission thanks to advanced internet protocols, dedicated bandwidth, enhanced Quality of Service (QoS) configurations and multiple redundant pathways.
• Integration – Direct routing can be seamlessly integrated with existing communication systems, including Microsoft Teams, traditional PBX systems and other communication tools.
• Security – Finally, it provides robust security with advanced encryption protocols and secure connections. Regulatory compliance is supported too, such as GDPR and HIPAA.

Aura’s direct routing solutions ensure a smooth and efficient integration with Microsoft Teams, leveraging our extensive experience to tailor the setup to your customers’ requirements. Firstly, this enhances their overall communication strategy. It also provides a robust platform for future growth and innovation. Whether you work with small businesses or large enterprises, Aura’s expertise can help you maximize the benefits of direct routing and elevate customers’ Microsoft Teams experience.

Keep reading as we delve deeper into the advantages direct routing can offer…

Cost efficiency and savings

We understand that money is the first consideration for many businesses. Fortunately, it’s good news on this front. Integrated with Microsoft Teams, direct routing offers significant cost efficiency and savings for your customers.

Traditional calling plans can be expensive, especially for organizations with high call volumes or international communication needs. Direct routing allows companies to leverage their existing internet connection for voice calls, eliminating the need for separate phone lines and reducing overall telephony expenses.

Here are the key cost benefits you can promote to potential customers:

• Lower operational costs – Direct routing minimizes the need for physical infrastructure, including dedicated phone lines and hardware. So, it reduces both maintenance and operational costs.
• Flexible pricing – By enabling businesses to choose their own telecom providers, direct routing allows for more competitive pricing and tailored service plans. Companies can negotiate better rates based on their specific usage patterns and requirements.
• Scalable solutions – Modern businesses have to be dynamic. Direct routing is highly scalable, meaning businesses can adjust their communication capacity as needed without incurring significant additional costs. This flexibility is especially beneficial for growing companies or those with fluctuating communication demands.

Aura’s direct routing solutions are designed to maximize these savings. We help partners deliver an efficient and cost-effective communication strategy that supports both the current and future needs of their customers.

Enhanced flexibility and control

Direct routing provides enhanced flexibility and control over communication systems. Unlike traditional calling plans tied to specific providers, direct routing allows organizations to select and switch telecom providers according to their needs. That could be down to subpar service or to secure better pricing – ensuring that companies are not locked into expensive or unsatisfactory contracts.

Additionally, direct routing offers customizable call management features, including sophisticated call routing, forwarding and automated attendants. These added extras significantly enhance communication efficiency and user experience.

Geographic flexibility is another critical benefit – especially for multinational corporations that require reliable and seamless communication across different regions. Businesses can route calls through the most efficient paths to ensure consistent service quality, regardless of location.

Aura’s direct routing solutions empower partners with the flexibility to optimize performance and cost for customers. Leveraging Aura’s expertise ensures that communication infrastructure is both adaptable and robust, meeting the dynamic demands of the modern business environment.

Improved call quality and reliability

Direct routing significantly enhances call quality and reliability for businesses using Microsoft Teams.

Traditional phone systems often suffer from poor call quality and frequent disruptions, particularly with international calls. Direct routing mitigates these issues by leveraging advanced internet protocols and dedicated bandwidth to ensure high-quality voice transmission.

This is bolstered by enhanced codecs and Quality of Service (QoS) configurations. In simple terms, they prioritize voice traffic to reduce latency and jitter. The result is clearer, more stable calls, which is crucial for maintaining effective communication, both internally and with clients.

Reliability is another key advantage. By using a robust internet connection and multiple redundant pathways, direct routing minimizes the risk of call drops and service interruptions.

Aura’s direct routing solutions ensure that your customers benefit from these improvements. We arm partners with a dependable, high-quality communication service that enhances their day-to-day operations.

Seamless integration with existing systems

Another major benefit of direct routing is that it can be seamlessly integrated with existing communication systems. This makes it a natural solution for businesses already using Microsoft Teams. However, it can also work in harmony with traditional PBX systems and other communication tools.

This compatibility allows organizations to enhance their current setup without extensive overhauls or disruptions. It ensures a smooth transition and consistent user experience. Even when integrating direct routing, the process is straightforward and minimally disruptive, so customers can continue working without interruption.

Aura’s expertise in implementing direct routing ensures that partners can achieve this seamless integration efficiently. It allows you to optimize customers’ communication infrastructure while maintaining continuity in their daily operations.

Security and compliance

Security and compliance are paramount concerns for any business, especially when it comes to communication systems. For example, 75% of business leaders say that the security of their communications is critical to garnering trust in their services.

Direct routing enhances security by implementing advanced encryption protocols and secure connections. This ensures that voice and data transmissions remain protected from unauthorized access and cyber threats.

Regulatory compliance is also supported, with businesses able to meet industry-specific requirements, such as GDPR in Europe, HIPAA in the US and others across the globe. This is crucial for organizations handling sensitive information, ensuring that their communication practices adhere to legal standards and protect customer data.

Aura’s direct routing solutions prioritize security and compliance, incorporating the latest technologies to safeguard business communications. By partnering with us, you can ensure your customers’ communication systems are not only efficient and cost-effective, but also secure and compliant with relevant regulations. It provides much-needed peace of mind and protects their reputations, globally.

Unlock the full potential of Microsoft Teams

Direct routing transforms Microsoft Teams into a powerful, all-encompassing communication hub. By integrating direct routing for your customers, you can maximize the value of Microsoft Teams, achieving cost savings, enhanced flexibility, improved call quality, seamless system integration and robust security.

This comprehensive approach ensures that organizations can operate more efficiently and effectively, maintaining their competitive edge in the global market – and yours as a service provider.

Aura's expertise in direct routing makes this transformation smooth and straightforward for our partners and your customers. We give you the resources to help businesses fully leverage the capabilities of Microsoft Teams.

Transform your customers’ communication strategy with Aura

Ready to elevate your customers’ communication systems?

Aura's direct routing solutions for Microsoft Teams provide the perfect blend of efficiency, flexibility and security. You can help businesses enhance their global connectivity without upfront investments, supported by Aura’s local expertise in 145 countries and automated provisioning and billing.

Empower your customers with seamless, high-quality communication that supports their growth and operational needs. Aura is here to help you navigate the transition and optimize communication infrastructure.

Contact Aura today to explore our direct routing solutions and take your Microsoft Teams services to the next level.

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