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    <title>Guides</title>
    <link>https://blog.weareaura.com/guides</link>
    <description>Practical, in-depth guidance to help you understand your options, plan your next move and make better communications decisions.</description>
    <language>en</language>
    <pubDate>Thu, 27 Aug 2026 11:13:37 GMT</pubDate>
    <dc:date>2026-08-27T11:13:37Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Why Global Enterprises Are Rethinking Their Microsoft Teams Voice Strategy</title>
      <link>https://blog.weareaura.com/guides/why-global-enterprises-are-rethinking-their-microsoft-teams-voice-strategy</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.weareaura.com/guides/why-global-enterprises-are-rethinking-their-microsoft-teams-voice-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.weareaura.com/hubfs/Aura%20Guides_Microsoft%20Strategy.jpg" alt="Executives working on Teams Strategy - Aura" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Enterprise communications have changed dramatically over the last few years. Microsoft Teams has become a core collaboration platform for organisations around the world, yet the telephony sitting behind it can still be surprisingly complicated.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.weareaura.com/guides/why-global-enterprises-are-rethinking-their-microsoft-teams-voice-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.weareaura.com/hubfs/Aura%20Guides_Microsoft%20Strategy.jpg" alt="Executives working on Teams Strategy - Aura" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Enterprise communications have changed dramatically over the last few years. Microsoft Teams has become a core collaboration platform for organisations around the world, yet the telephony sitting behind it can still be surprisingly complicated.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.weareaura.com%2Fguides%2Fwhy-global-enterprises-are-rethinking-their-microsoft-teams-voice-strategy&amp;amp;bu=https%253A%252F%252Fblog.weareaura.com%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>microsoft teams</category>
      <pubDate>Tue, 18 Aug 2026 08:28:26 GMT</pubDate>
      <author>jonathan.harris@auraalliance.com (Jonathan Harris)</author>
      <guid>https://blog.weareaura.com/guides/why-global-enterprises-are-rethinking-their-microsoft-teams-voice-strategy</guid>
      <dc:date>2026-08-18T08:28:26Z</dc:date>
    </item>
    <item>
      <title>Aura Connect for Microsoft Teams GCC High</title>
      <link>https://blog.weareaura.com/guides/aura-connect-for-microsoft-gcch</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.weareaura.com/guides/aura-connect-for-microsoft-gcch" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.weareaura.com/hubfs/Aura_guides_Microsoft%20GCCH.jpg" alt="Aura Connect for Microsoft Teams GCC High" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Aura Connect enables organisations using Microsoft 365 GCC High to extend Microsoft Teams with secure PSTN calling and audio-conferencing capabilities using Microsoft Direct Routing.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.weareaura.com/guides/aura-connect-for-microsoft-gcch" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.weareaura.com/hubfs/Aura_guides_Microsoft%20GCCH.jpg" alt="Aura Connect for Microsoft Teams GCC High" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Aura Connect enables organisations using Microsoft 365 GCC High to extend Microsoft Teams with secure PSTN calling and audio-conferencing capabilities using Microsoft Direct Routing.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.weareaura.com%2Fguides%2Faura-connect-for-microsoft-gcch&amp;amp;bu=https%253A%252F%252Fblog.weareaura.com%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>microsoft teams</category>
      <category>gcch</category>
      <pubDate>Fri, 14 Aug 2026 08:58:30 GMT</pubDate>
      <author>jonathan.harris@auraalliance.com (Jonathan Harris)</author>
      <guid>https://blog.weareaura.com/guides/aura-connect-for-microsoft-gcch</guid>
      <dc:date>2026-08-14T08:58:30Z</dc:date>
    </item>
    <item>
      <title>Microsoft Teams Native Contact Centre vs Luware Nimbus vs Dynamics 365 Contact Center</title>
      <link>https://blog.weareaura.com/guides/microsoft-teams-native-contact-centre-vs-luware-nimbus-vs-dynamics-365-contact-center</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.weareaura.com/guides/microsoft-teams-native-contact-centre-vs-luware-nimbus-vs-dynamics-365-contact-center" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.weareaura.com/hubfs/shutterstock_1805545606.jpg" alt="Microsoft Teams Native Contact Centre vs Luware Nimbus vs Dynamics 365 Contact Center" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2 style="line-height: 1.25;"&gt;&lt;span style="line-height: 107%; color: #0d1b4c;"&gt;&lt;/span&gt;&lt;span style="font-family: Sora;"&gt;&lt;span style="line-height: 107%; color: #0d1b4c; font-weight: 500;"&gt;Which &lt;/span&gt;&lt;span style="color: #0d1b4c;"&gt;Customer Experience Platform &lt;span style="color: #2f6bff;"&gt;Is Right for Your Business?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt; 
&lt;p style="line-height: 1.25;"&gt;&lt;span style="font-family: PlusJakarta; font-weight: 400;"&gt;Microsoft has transformed what organisations can achieve with Teams Phone. What was once considered a simple telephony platform now includes many of the capabilities organisations traditionally expected from a contact centre.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.weareaura.com/guides/microsoft-teams-native-contact-centre-vs-luware-nimbus-vs-dynamics-365-contact-center" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.weareaura.com/hubfs/shutterstock_1805545606.jpg" alt="Microsoft Teams Native Contact Centre vs Luware Nimbus vs Dynamics 365 Contact Center" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2 style="line-height: 1.25;"&gt;&lt;span style="line-height: 107%; color: #0d1b4c;"&gt;&lt;/span&gt;&lt;span style="font-family: Sora;"&gt;&lt;span style="line-height: 107%; color: #0d1b4c; font-weight: 500;"&gt;Which &lt;/span&gt;&lt;span style="color: #0d1b4c;"&gt;Customer Experience Platform &lt;span style="color: #2f6bff;"&gt;Is Right for Your Business?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt; 
&lt;p style="line-height: 1.25;"&gt;&lt;span style="font-family: PlusJakarta; font-weight: 400;"&gt;Microsoft has transformed what organisations can achieve with Teams Phone. What was once considered a simple telephony platform now includes many of the capabilities organisations traditionally expected from a contact centre.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.weareaura.com%2Fguides%2Fmicrosoft-teams-native-contact-centre-vs-luware-nimbus-vs-dynamics-365-contact-center&amp;amp;bu=https%253A%252F%252Fblog.weareaura.com%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>CX</category>
      <pubDate>Tue, 30 Jun 2026 09:11:04 GMT</pubDate>
      <author>jonathan.harris@auraalliance.com (Jonathan Harris)</author>
      <guid>https://blog.weareaura.com/guides/microsoft-teams-native-contact-centre-vs-luware-nimbus-vs-dynamics-365-contact-center</guid>
      <dc:date>2026-06-30T09:11:04Z</dc:date>
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